Several times a year Anne de Grijff presents her collection during intimate ‘salon’ events.
Anne de Grijff’s ‘characters’, a core group of women who wear and collect her work and who represent the label’s values, play a leading role in these events. As do the potential wearers, and therefore potential characters, who are invited to the salons. ‘Characters’ are appointed a personal version of the Anne de Grijff logo, to be featured in their made to measure Anne de Grijff wardrobe. Together with their portraits by Dutch photographer Koos Breukel the ‘characters’ become part of the brand’s communication.
Anne de Grijff’s approach to fashion is a plea for personal encounters, local production, craftsmanship and above all for personality. Anne de Grijff wants to contribute to the tendency in which, rather than an unrealistic beauty ideal, the individual character and the unique beauty of women is propagated.
Anne de Grijff’s salon presentation format is a contemporary take on the couture and art salons of times long past. They are about spending valuable time together and engaging in on-going dialogues about the great clothes we desire.